If The Global Vegan Waffle Cookbook sells 25,000 new copies (all formats) by the end of May 2012, I’ll contribute $50,000 to support music that has vegan- or vegetarian-related themes, or that is produced by vegan or vegetarian artists. If we don’t hit this goal, I’ll still donate 20% of GVWC net proceeds over that same period.*
I’m not clear yet on what the exact product might be, e.g., a music competition, scholarship(s), or website that promotes vegan and vegetarian music. Nor do I know the best host organization. If unable to identify a suitable music-specific endeavor, I’ll contribute to an established vegan-related cause(s) with an international focus.
In the meantime, feel free to suggest any organizations or celebrities who may have an interest in something like this. I’ve recently learned of a few, such as OhWhyOhWhy.org.
*We previously limited the contribution to a set amount for paperback and pdf formats only, but later realized this was confusing. Thus we’ve expanded it to all formats, using a percentage that roughly matches our pledge for books already sold.